Google 3D Model Viewer makes it possible for anyone to interact with a 3D model instantly, right in their browser — no downloads, no apps, no friction. Built on Google’s Model Viewer framework, this lightweight tool brings 3D and augmented reality into the everyday web with the same simplicity as playing a YouTube video. Whether you’re showing off a building, product, or prototype, the experience is immediate and intuitive: rotate, zoom, inspect, and, if you like, view it in augmented reality. It works seamlessly across phones, tablets, and laptops, making high-quality 3D interaction accessible to anyone with an internet connection.
For architecture, property, and design professionals, this shifts the game. Designs are no longer static images or buried PDFs — they become living, clickable models that invite exploration. At South by Design, we use Google 3D Model Viewer to give stakeholders — from councils to clients to investors — direct access to projects, wherever they are. We’re able to turn traditional plans into immersive experiences, letting someone drop a building into their backyard or walk around a proposal in their kitchen using just their phone.
It’s as easy as sending a link. No software, no installs. Just a browser. Users can spin the model, zoom in on details, and see the design from every angle. Because it’s built for speed and performance, even mobile data connections handle it with ease. And since the models are lightweight and optimized, they load quickly and run smoothly on all major browsers — Chrome, Safari, Firefox, and more. This accessibility means your design is ready to share on websites, in email pitches, presentations, and social posts. No more delays waiting for feedback or trying to explain spatial relationships through static images.
We’ve used Google 3D Model Viewer across a range of real-world scenarios. In property pre-sales, it helps buyers get a feel for a space before it’s built — offering confidence and clarity from the comfort of their couch. For council submissions, it’s been a breakthrough tool, helping planning teams understand scale and impact without combing through technical drawings. In investor updates, a simple link with the subject line “Here’s where we’re at” becomes a powerful touchpoint. And when it comes to community engagement, nothing builds trust like giving residents the power to explore a proposed development — at their pace, in their own space.
This tool doesn’t replace high-end walkthroughs or cinematic films — it complements them. It offers something that’s easy, immediate, and genuinely interactive. At South by Design, we use Google 3D Model Viewer not because it’s trendy, but because it works. It helps us get designs into the hands of people who matter — faster, clearer, and with far more impact than static PDFs ever could. When people can explore your design with their own fingers, the conversation changes. Feedback becomes clearer. Approvals move faster. Interest deepens.
Whether you’re launching a custom home, pitching a multi-unit development, or updating a community on a public precinct, we make sure your audience doesn’t just see your vision — they experience it. Send us your model. We’ll handle the setup and get your design out into the world — ready to be clicked, explored, and understood in 3D.